Google's decision not to ban third-party cookies in Chrome

 

Google's decision not to ban third-party cookies in Chrome

Keep in mind that in January 2024, Google Chrome started preventing websites from using third-party cookies from January 4.

Websites use third-party cookies to track people's online behavior and display ads based on that.

At the time, the company said that this feature will be rolled out to all Chrome users by the end of 2024.

But now, in a blog post, Google has announced to stop implementing this feature, saying that now a new change will be made for users.

According to the company, this change will allow users to opt out of web browsing cookies.

Google stated that eliminating third-party cookies would have a negative impact on online publishers and advertising companies.

Anthony Chavez, Head of the Google Privacy Sandbox Project, said, "We are proposing a policy of preference for users."

"Instead of eliminating third-party cookies, we will give users the opportunity to opt-out at any time. We have also consulted with regulators about this," he said.

He added that users will now be given more control over browsing data, especially IP protection in Chrome, which will add privacy controls.

Google Chrome is the most used web browser worldwide and 63 percent of users prefer it for browsing.

Cookies in the form of small text files are stored on the user's phone and computer by websites during web browsing to understand his online behavior, according to which advertisements are displayed.

Safari, Firefox, Microsoft Edge and others have had a feature to block third-party cookies for a long time.

But now Google has refused to include it in Chrome.